Dorothy Nichols - Little Bellas


Dorothy Nichols


Dorothy Nichols - Boulder, CO Mentor


Dorothy has been in the cycling industry for 25+ years. Not only does she frequently ride her bike, but she has worked as an executive in the industry, helped develop the sport of mountain bike racing which ultimately gained Olympic status in 1996, she was a Team Manager for one of the premier mountain bike teams called Yeti Cycles which ultimately became the Yeti, Scott and Schwinn raceing teams. She is also a member of the USA Cycling Board of Trustees, Mountain Bike Committee and Woman’s Committee. She is an International Union Cycliste International (UCI) Mountain Bike Commissaire and frequently assists the UCI with mountain biking related issues. She is also a founding member of Executive Women in Cycling; one of only 12 executive women in the industry. Her experiences help foster new ideas for young ladies to participate in mountain biking so that they too have the opportunity to enjoy the sport and may ultimately become executive leaders. When Dorothy is not riding her bike she can be found on the ski slopes, hiking trails or reading a book.


What is your day job?  Executive Consultant in the cycling, ski and motorcycle industries.

Where do you call home?  Boulder, CO

 How many years have you been with Little Bellas?  One

Why Little Bellas?

The Little Bellas program not only guides young ladies to learn cycling skills but more importantly offers them the tools to become self confident team players, which ultimately will instill strong leadership skills.

 If you had a Board Super Power, what would it be?  To have Little Bellas programs available globally and see all post Bellas return as mentors.

 Favorite Ride Snack?  Anything Honey Stinger

 Tell us about your riding and how you got involved in the sport?

Growing up Colorado I was a ski racer who happened to cross train on a bicycle. My skills transferred to being a founding staff member to help start the sport of mountain bike racing for USA Cycling. I am forever grateful to be at the right place at the right time and see the sport of mountain biking evolve.

What progression within the organization are you most excited about?

Every young girl should have access and the skills to ride a bicycle. As the program grows the girls who have been privy to the program have the ability to return to the organization and share their mentoring skills.

A fun fact about you?  My motto is: “Do one thing every day that scares you.” Inspired by Eleanor Roosevelt