A well-recognized figure in the cycling industry, Dorothy Pacheco is currently an executive sales and marketing director for the Huffy Corporation leading new business initiatives. She has worked as Todson’s Marketing Director in the powersports, ski, bike and outdoor industries; General Manager for shebeest woman’s apparel; as well as the Senior Director at Accell North America where she was responsible for Seattle Bicycle Supply, Redline and Torker business.
Pacheco played a role in founding the former National Off-Road Bicycle Association (NORBA) crafting the national series. She also worked with the Union Cycliste Internationale (UCI) to establish mountain biking as an Olympic sport for the 1996 Games.
Pacheco is a UCI International Mountain Bike Commissaire and a USA Cycling National Commissaire. She is a member of USA Cycling's Board of Directors, Mountain Bike Sport Committee and Women's Committee. Dorothy is an acting mentor for Little Bellas. She holds Bachelor of Arts degree from the Colorado College and JD from Denver University. She resides in Oakwood, OH.
What is your day job? Huffy Corporation sales and marketing executive
Where do you call home? Boulder, CO
How many years have you been with Little Bellas? Two
Why Little Bellas?
The Little Bellas program not only guides young ladies to learn cycling skills but more importantly offers them the tools to become self confident team players, which ultimately will instill strong leadership skills.
If you had a Board Super Power, what would it be? To have Little Bellas programs available globally and see all post Bellas return as mentors.
Favorite Ride Snack? Anything Honey Stinger
Tell us about your riding and how you got involved in the sport?
Growing up Colorado I was a ski racer who happened to cross train on a bicycle. My skills transferred to being a founding staff member to help start the sport of mountain bike racing for USA Cycling. I am forever grateful to be at the right place at the right time and see the sport of mountain biking evolve.
What progression within the organization are you most excited about?
Every young girl should have access and the skills to ride a bicycle. As the program grows the girls who have been privy to the program have the ability to return to the organization and share their mentoring skills.
A fun fact about you? My motto is: “Do one thing every day that scares you.” Inspired by Eleanor Roosevelt