Specialized Women’s Pitch – Little Bellas Edition
The Story Behind the "Heart of Gold" Concept

"The Little Bellas bike embodies our mission and allows anyone to bring exactly who they are to the product. Each bike owner gets to design their own bike. It's a blank canvas that allows for fun and customization." Sabra Davision, Little Bellas Co-Founder and Executive Director, remarks. "It's our mission manifested through a product which gets people on bikes in a fun, creative way, while supporting more girls in the sport. The ability for each girl to be able to design her own bike not only celebrates uniqueness and character, but it also creates an emotional attachment with the bike. Any person who loves bicycles can appreciate this seed being planted. We all want kids to love bicycles"

It was important to create a bike for Little Bellas that reminds the young riders to never be afraid, and to always chase down what they love. - Kayla Clarot, Specialized Women's Graphic Designer
Specialized Pitch Details




Gold foil decals represent the concept and voice of Little Bellas. The Specialized Women's Mountain Bike Staff Team perfectly titled this project, "Heart of Gold."