Specialized Women’s Pitch – Little Bellas Edition
The Story Behind the "Heart of Gold" Concept
"The Little Bellas bike embodies our mission and allows anyone to bring exactly who they are to the product. Each bike owner gets to design their own bike. It's a blank canvas that allows for fun and customization." Sabra Davision, Little Bellas Co-Founder and Executive Director, remarks. "It's our mission manifested through a product which gets people on bikes in a fun, creative way, while supporting more girls in the sport. The ability for each girl to be able to design her own bike not only celebrates uniqueness and character, but it also creates an emotional attachment with the bike. Any person who loves bicycles can appreciate this seed being planted. We all want kids to love bicycles"