Garneau Role Models challenges podiums and equal prize money
March 8, 2020
Garneau Role Models: A Cycling Inspiration Series takes a look into the stories of those who inspire us to live and breathe the cycling lifestyle, yet give back to the cycling culture through their own everyday actions.
Georgia Gould mostly let her actions speak for her until she was stunned speechless on the podium of a cyclo-cross race in 2007. Georgia already had a national championship, a Pan American championship, a world cup podium finish, and a collection of first and second places for top-level mountain bike races. She would go on to pile up more titles and, with the world watching on August 11, 2012, Georgia earned the bronze medal in the Olympic cross-country event.
Wait, how much did you win?
Yet at that race in 2007, Georgia’s prize for racing on the same course as the men, and for winning against rivals who wanted that podium spot as badly as she did, was only 10 percent of the $2500 awarded to her equal in the men’s category. This inequality motivated Georgia to petition cycling’s global governing body, the Union Cycliste Internationale, for equal prize money for the top five men and women.
UCI points and prize money at stake this weekend
Today on International Women's Day, we wanted to recognize the initiative Georgia took more than 12 years ago, which now quite literally pays dividends to our current pro women. This weekend, March 13-15, kicks off the U.S. Cup in Temecula, Calif., in which valuable UCI points are up for grabs in addition to equal prize money. The points go toward earning coveted spots for the Olympic cross-country event. Look for some of our Pro Ambassadors, who will be taking aim at both.